First, I am not a broadcaster. However, in my role as marketing advisor, I have recently found clients in the radio industry, or did they find me? Our firm recently completed an assignment for Citadel Broadcasting, a pure radio company with more than 220 stations in 50 markets. Now I am working with Radiolicious®, a new native application player for iPhone® and iPod Touch® devices, developed by MySimBook. It allows device users to listen to radio stations that stream their signal online. From my viewpoint, it gives stations an opportunity to stream revenues.
I invite you to visit this website:
http://www.delmarvabroadcasting.com/iphone/ to see how one broadcasting group, Delmarva Broadcasting is using Radiolicious® right now.
Why Radiolicious?
There are two reasons.
First, whenever and wherever you can create new, or more loyal, audiences
there are advertising revenues to be earned!
Second, whenever and wherever you can create more sponsor value
there are advertising revenues to be earned!
At present, FM RDS is the most promising channel available for stations which stream their signal and Radiolicious® offers new FM-enabled device listeners everywhere
a great new free service that they can download from the iTunes® website.
Radiolicious® is also free to radio stations.
All of the hardware, software and set-up are paid for by MySimBook. There’s just a low monthly fee to be in the system. This time the rewards actually do far outweigh costs, because it immediately puts radio stations in the interactive radio business on a large scale. Young, and not so young, Americans are demanding more and more capabilities for their preferred mobile devices. They want to communicate, listen and shop while still on the go.
Radiolicious® is the first native application for iPhone® and iPod Touch® that delivers all of those things, and there is more to come…lots more.
We can help stations to stream more than music. There is visual branding, song title and artist, plus your can sell advertisers on running their messages in the application’s Now Playing screen. When users want to buy a song or CD, their purchase is credited to the station and a share of the profits are split between MySimBook and the station. Yes, it pays you to promote your station and sponsors, who also pay you.
When the user completes their Radiolicious® Profile it becomes part of our database that can be shared with the station, and their advertisers, for further marketing and promotion opportunities. Stations can create targeted promotions and sponsors can, too.
Perhaps the best part of the Radiolicious® story is that we have just written the first chapter. As innovation people get a hold of this application expanded new and entertaining services are expected. We also expect the creative minds within our radio stations will find Radiolicious a new palette to explore and communicate with listeners.
Of course, creative sales managers will know exactly what to do: Stream Revenues!
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